Jason Strauss is a well-known and highly regarded hospitality industry veteran with 22 years of deep, hands-on experience as a marketer, operator and developer of nightclubs and restaurants. A native New Yorker, Strauss has found success through numerous endeavors and his mark on the hospitality world spans the United States and beyond. Strauss and his partners are the mastermind behind some of the most successful nightclub and restaurant brands to open in the past decade, including but not limited to Marquee, TAO, Avenue and LAVO.
In 1997, Strauss and Noah Tepperberg founded Strategic Hospitality Group, a full-service marketing, special-events, public relations and consumer promotions company, offering guests a premium nightlife experience with their various events and venues. Former hot spots include: Southampton staples Conscious Point (1999), Jet East (2002), and Dune (2007) as well as Manhattan boîtes Luahn (2000) and Suite Sixteen (2001).
In 2003, Strauss and Tepperberg opened Marquee nightclub in New York City, which quickly became one of the most famous and respected clubs in the world and landed the duo at the epicenter of the worldwide nightlife scene. Soon thereafter, the duo partnered with TAO founders Marc Packer and Rich Wolf to open TAO at The Venetian in Las Vegas. TAO features a nightclub as part of a 60,000-square-foot Asian venue that contains a restaurant, lounge and a beach club. They followed the tremendous success of TAO Las Vegas by opening LAVO Restaurant & Nightclub at The Palazzo Hotel Casino Resort in Las Vegas and added partner Lou Abin to the TAO Group in 2008. In May of 2009, they introduced Avenue, in New York’s trendy Chelsea neighborhood. In September 2010, they opened LAVO Restaurant & Nightclub in New York. Together with his TAO Group partners, Strauss opened Marquee Nightclub & Dayclub at The Cosmopolitan of Las Vegas on New Year’s Eve 2011.
In June 2011, they launched Dream Downtown Hotel in New York City where the team operates all of the hotel’s food and beverage outlets including room service, Bodega Negra, PHD Rooftop and Electric Room. In March 2012, Strauss and his TAO Group partners made their first international foray with the debut of Marquee Nightclub at The Star Casino & Hotel in Sydney, Australia. In September 2013, the group once again raised the bar on nightlife with the introduction of TAO Downtown in New York City. In 2016, along with Chef/Partner Chris Santos they opened Vandal New York and Beauty & Essex at the Cosmopolitan of Las Vegas and also took over the food and beverage operations at Dream Midtown in New York City which includes three venues: PHD Terrace, The Rickey and Fishbowl.
On February 1, 2017, Strauss along with his partners announced a first of its kind deal to sell a majority stake in TAO Group to The Madison Square Garden Company. Strauss and his partners retained a substantial stake in TAO Group and continue to operate the company day to day. Together with MSG’s portfolio of acclaimed live entertainment experiences and complementary venues, TAO Group announced plans to move forward with the opening of more than 10 new venues, including new markets like Los Angeles, Chicago and Singapore.
TAO Group’s expansion to new markets first hit Los Angeles in March 2017 to include Avenue, Beauty & Essex, Luchini Pizzeria & Bar, TAO Asian Bistro and The Highlight Room rooftop, lounge, pool and grill atop the Dream Hollywood. TAO Group’s most recent U.S. market expansion introduced TAO Asian Bistro & Nightclub to Chicago in September 2018. TAO Group has also expanded into new Moxy hotel properties in New York City. In 2018, they unveiled three new concepts within Moxy Times Square including Legasea, a Seafood Brasserie; Egghead, an egg-centric all-day breakfast sandwich shop; and Magic Hour Rooftop Bar & Lounge, New York City’s largest hotel rooftop open all season. And in March 2019, they will open even more new concepts within Moxy Chelsea including Feroce Ristorante, Feroce Caffè, and The Fleur Room.
TAO Group made its Asia debut in January 2018 with the opening of LAVO Italian Restaurant & Rooftop Bar in Singapore at Marina Bay Sands. Next up in 2019, TAO Group has announced plans to open three entertainment and dining concepts also within Marina Bay Sands – celebrated nightlife concepts Marquee and Avenue, followed by KOMA, a modern Japanese eatery and sushi bar.
Career successes for both Strauss and Tepperberg include receiving the Nightclub & Bar’s “Hospitality Operator of the Year” Award in 2006 for their work with Marquee and TAO, as well as being honored by Harvard Business School in March 2009 with a published case study about the dynamic duo’s myriad of businesses: “Marquee – The Business of Nightlife”. They were also named by In The Mix as two of the ‘50 Most Powerful People In Electronic Dance Music’ in 2013 and 2014 and by Billboard as two of the ‘Power 50 People in Dance Music’ in 2018. In addition, they secured the #15 spot in Rolling Stone’s ‘50 Most Important People in EDM’.
Strauss graduated from Boston University in 1997 with a Bachelor of Science degree in Communications and Hospitality Management. Strauss currently resides in Las Vegas.
3377 Las Vegas Blvd. South Suite 2500M
Las Vegas, NV 89109